30th Anniversary G-SHOCK: G-SESSIONS, THE SPIRIT OF TOUGHNESS “MEET THE TEAM”
This year G-SHOCK is celebrating their 30th anniversary. In honor of this achievement they opened up pop-up stores in 7 European cities. They also dropped one in Amsterdam. This anniversary is also the kick off of the G-Sessions: a quest in Europe for creative teams consisting of entrepreneurs in different disciplines like music, art, sports and fashion. The teams get 30 days to create a watch in ”the spirit of absolute toughness of G-SHOCK“.
On a European level there’s a battle taking place between the teams of the 7 participating countries. Amsterdam is represented by menswear label ’OntFront‘, footwear brand ’Filling Pieces‘, art & design studio ‘Ceizer’ and the industrial designer ‘Urbmath‘ Mathis J. Bout. Together they’re going to design a G-SHOCK which will represent Amsterdam.
Make sure to pay a visit to the pop up store! And of course we’ll keep you posted of the end results!
1012 PA Amsterdam