The Originals team from Adidas teamed up with Run DMC and DJ A-Trak. They created an interactive film to bring the legends to life. Part of this is the new sneaker called Roundhouse Instinct from Adidas Originals, designed for the back to school period in 2013. The Roundhouse Instinct fuses the past with the present by combining contemporary Roundhouse DNA with straps inspired by the 1995 iconic EQT Instinct. The Roundhouse Instinct will be available to buy from Adidas Originals retail stores, adidas.com/originals and Jimmy Jazz for $105.