PUMA has been known for teaming up with some fashion heavy weights with the likes of Jil Sander, Alexander McQueen and UNDEFEATED. For this winter PUMA invited contemporary Parisian menswear brand “Brooklyn We Go Hard”(BWGH) to rework their Trinomic R698model. The collection consisted a classic Backpack as well as an exclusively designed skate deck. Co founder of BWGH David Obadia uses American painter Mark Rothko as inspiration, as you can see in the gradation of the tonal blues featured across the collection. The balance of the materials choice pays tribute to both PUMA and BWGH, with signature elements of each brand incorporated as you can see in the video and images.
This first SELECT collaboration drops exclusively on the BWGH online store on December 6th, with the global drop following on December 7th.