Concepts x New Balance 574 ‘Boston Marathon’

When we hear Boston and marathon we can’t help ourselves of thinking about the horror that occurred in 2013. Concepts and New Balance worked on giving the marathon back its colours, who knows perhaps it even helps the victims and family with giving it a place. We sure hope so.

The sneaker store and sportswear brand used the 574 silhouette for this collab and designed the Boston sky line on the heel mentioning this year (2015).