G-Star RAW Presents The Plastic Age documentary

We have to take care of mother nature, because over the past years, we’ve seen the destructive impact of oil and also plastic. Luckily manufactures and brands are taken more and more responsibility. The fact seeing more brands going sustainable and taking care of their business. G-star is also one of these brands, who’s addressing this world problem in their documentary called The Plastic Age.


“We all talk about the Stone Age, the Iron Age and the Bronze Age, but what era are we living in right now? People are starting to refer to us as the – far less romantic – Plastic Age. We make 288 million tonnes of plastic a year, and unlike paper, metal, glass or wood, it does not oxidise or biodegrade, instead it ends up in our oceans, making the ratio of plastic to plankton 100:1. The way to make use of The Great Pacific Garbage Patch? Bionic yarn. Co-designed by Pharrell, G-Star’s RAW for the Oceans collection is the world’s first denim line created from plastic that has been fished out of the big blue and recycled. Find out how we can pick 700,000 tonnes of plastic up off the sea floor in our documentary, made possible by G-Star, The Plastic Age.”

Enjoy and get inspired to do better. Via here.