Its important to give back and to take your responsibility as a major brand. We seeing a lot of brands taking care of nature and the community by producing clean products or by using recycled materials and using local products. Nike takes things a step further by opening its first community store in the middle of Brooklyn. The “Community Store” concept aims to empower locals and their community in brooklyn, Flatbush.
“Nike Community Stores are about neighborhood roots and community connection” said Dennis van Oossanen, Vice President of Nike’s North America Direct to Consumer business via a press release. “So when we looked for a location, we wanted a place that was instantly recognizable, that expressed the unique spirit of Flatbush and Brooklyn and that amplified the values of the Nike brand. We think we found the perfect spot.”
The store has already met its target of having 80% of its employees be from the neighborhood. Also, employees will actively participate in community service events and help local non-profit organizations. Already on the schedule are after-school programs, a Zoom League basketball program and the Honor Roll Skate Club middle school students.
A great way to expand your brand and helping local peoples and the youth.