You’ll probably know the App Shazam, that handy feature that finds the song you’re hearing in a waiting room and you forgot who it is. Or you’re hearing a fresh new joint, and you want to find out who it is. Anyway, from Strata + Hadoop World 2015 in London: Shazam’s VP of product Cait O’Riordan’s talks about harnessing the app’s 100 million active users to predict which songs will break big.
She said: “with relative accuracy, we can predict 33 days out what song will go to number one on the Billboard charts.”
100 million users worldwide use Shazam an estimated 20 million times a day. With this much data, Shazam can forecast trends, allowing them to spot when a song is on it’s way to becoming a massive hit. Wauw, check out the video down below for more.