Behind the scene DENHAM X MARC HAERS FALL WINTER “15 CAMPAIGN

For their Fall-Winter lookbook Denham teamed up with the talented photographer Marc Hears to shoot their first campaign ever. The campaign is based on the story of a journey from a Virgin (Raw denim) to Vintage (used) denim. Every denim head knows that the transformation of your denim from a pure, untouched virgin state is something special. Through countless stages of softening, ripening, fading and breaking-in you create a denim with your own personal story.

See the behind the scene footage in the attached video and head over to Denham to discover the world of Denim