New Custom Program by New Balance: NB1 Program

In line with other big sports brand such as Nike and Adidas, New Balance also decided to start their own custom sneaker shop. They introduced the NB1 program. This program features New Balances’ popular 998, 574 and 993 silhouettes. It lets you decide colours on different panels, on the laces and the sole unit, as well as materials for some panels. Only available via the USA website for now.