Everything is evolving in fashion, also sneakers. Like the Swoosh which is a brand that’s always trying to reinventing themselves. Now the brand reinvented a legendary classic, the Air Max ’95.
In the mid ‘90s Nike Running needed a recharge. The category’s early success had waned and its game changing Air Max franchise had not yet reached full potential. To change that the category leaders went all-in on young designer Sergio Lozano, who against all odds proved to be worth the risk.
His creation, the Air Max 95, epitomizes the word different. No Nike running shoe before it featured a similar construction, color choice and, here’s the kicker, forefoot visible air. In his fourth year at the company, Lozano changed the very DNA of Nike running and ignited the imaginations of a new generation of designers.
To mark the twentieth anniversary of the Air Max 95, Nike celebrates with the release of two new models: The Air Max 95 Ultra Jacquard and the Women’s Air Max 95 Ultra. Both come from the hands of designers with strong connections to the original shoe and follow in the footsteps of Lozano by pioneering new methods of make.
The Nike Sportswear Air Max 95 Ultra Jacquard and Women’s Air Max 95 Ultra will be available on nike.com/sportswear as well as select Nike Sportswear retailers beginning July 16.