Video: Patagonia eco-conscious ‘Merino Air’ Technology

After seeing the brand’s mission statement in this video you instantly understand Patagonia’s eco-friendly ethos toward their entire operation.

The outdoor label’s latest venture into eco-conscious technology is ‘Merino Air’. Sourcing wool from their regenerative sheep grazing program in the Patagonia region, the naturally thermal material is spun using a proprietary process that increases the yarn’s heat-trapping ability.

It is then blended with 100%-recycled Capilene® polyester using innovative whole-garment seamless knitting that creates a lightweight, super-breathable, performance-fit baselayer perfect for high-output activity in cold conditions. Hands down for Patagonia..