25 years have passed since Edwin Faeh founded “Work in Progress” in the early 90s, becoming the exclusive distributor of Carhartt in Europe. Before that time, Carhartt workwear products had been hard to source outside of the US. Work In Progress started life introducing classic products from the original workwear range to a new market, closely followed by dedicated design, marketing and production teams, in charge of adapting the original workwear style for a new urban audience.
In the early 90’s, in the most natural and organic way, Carhartt WIP began to mutually support young talent from some of the most underground scenes, in keeping with the soul and values of the brand. Since then, Carhartt WIP continues to forge partnerships with contemporary brands and talents, while respecting its rich heritage and values. Today, in 2015, Carhartt WIP forms a division of the American brand Carhartt, with more than 70 flagship stores and over 2500 retailers worldwide.
To celebrate the first 25 years, some of the most iconic workwear styles from the Carhartt archives, along with a selection of classic pieces from Carhartt WIP, have been re-designed and re-interpreted, shaking and twisting the original fabrics, colours and trims. All 25 products come complete with silver coloured hardware and labels (to symbolise a traditional 25th anniversary), together with a heart shaped button as tribute to the original Carhartt logo.Expected to arrive in all Carhartt WIP stores and selected retailers worldwide on the 25th September.