The Puma and ICNY collabo will keep you fully visible in the city

PUMA and the 3m specialist from NYC called “ICNY” teamed up on a collection, to keep you safe while stunting on the streets. ICNY was developed after designer Mike Cherman was hit by a car whilst cycling. Inspired by this event, the New York based brand was created with a goal of providing added safety and increased visibility by using reflective materials on key areas of sporting apparel and accessories.

Utilising ICNY’s reflective technology, the classic Trinomic R698 is given a futuristic makeover. ICNY’s Trinomic R698 X3M and R698s explore the use of plush and durable fabrics, bold colours and reflective elements to create a pair of functional streetwear sneakers. The R698 is showcased in three colour ways. The colours include Black-White, Rhododendron and true to ICNYs signature safety style, a striking Fluro Yellow. Each silhouette includes reflective piping that runs through the stitching, making them stand out on the streets. The Trinomic R698 x ICNY X3M makes a statement in its own right, in allover reflective silver. The ICNY Apparel features a selection of performance styles, the ICNY Performance Jacket, Performance Pant and the Logo Sweat. The Performance Jacket is a key piece in this collection as it completely encapsulates the collaborations careful balance of sporting classics and cutting edge technology. The Jacket is based on a metro cycling aesthetic, and is fully bonded using storm Cell Force 2 technology. However it is the impressive details that set this jacket apart, with an under arm zip and other technical elements to increase ventilation while being fully seam sealed, inner pockets and of course reflective elements. Creating a high-end product that pushes the boundaries of modern tech and sport fashion.

The reflective piping running through ICNY Performance Pant and Jacket will keep you fully protected in the city. The ICNY Logo Sweat has bio wicking tech properties to enhance cooling with a fully reflective logo print on the rear that all cyclists require for road safety.