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Great marketing isn’t that easy. It requires a shock moment. In the current digital world we are living in, where we share these moments quicker than we can spell the word Marketing, it is difficult to innovate / come up with new ideas that create this shock moment. We know that interactive screens are nothing new. However a screen (actually it is a thermal camera) that measures you body temperature and lets you know whether you have a fever or not, in the middle of the fever season in Poland….. That’s new, creative and on point. Watch the video, if you didn’t already. Well done Saatchi & Saatchi!