Check out this interview with one of the owners of Patta, Guillaume a.k.a. Gee. As you know, Patta had to close the doors of their store in Amsterdam due to their unfortunate shop Precinct 5. However you can still order Patta stuff via their online shop. Below we selected a small part of the interview, you can read the rest here.

Q: Introduce yourself – who are your partners in Patta / Precinct 5.
A: Wassup…my name is Guillaume, lots of people call me Gee though. I am partner co-owner of what people know as the Patta store, a lifestyle, a loose group of individuals all over the world. We’re based in Amsterdam but you can find us anywhere close to you if the vibe and the music is good, that is. My partner in Patta is Edson aka Elsahbi aka the Dj and my man Milanello reppin Milan and Italy. We never do it alone though we got a tight crew working on all our stuff.

Q: Patta has established itself to be a leader in the world market for footwear. Your projects are sought after beyond the borders of Amsterdam. What was your initial goal with Patta?
A: Patta when it started was just a means to an end when we started out. We didn’t really know what we were doing we just wanted it…so we naturally made a lot of mistakes (still do….) but you live and you learn I guess…our main thing was that we wanted to be more then a store we wanted to be somewhat of a platform which we could use as an extension to work with friends on a global level and put out a little look into our “chamber”

Q: Precinct 5 is an amazing concept based out of an old police station. What is the distinction between the P5 and Patta businesses? Is it 2 different customers?
A: P5 was a great idea and there’s a big difference between the 2 and a same time there is a lot of similarities, however I think we jumped in that chapter too early (as I said we still make mistakes). I think it has been a good learning curve though and P5 will always be a part of us. It’s all about Patta now though…so your probably the first to hear this but yet again we gonna go through some changes…we gon keep that going until we got it right. Unless the people don’t need no more of that Patta that is…..