Some of you might think at this moment: “Haven’t we seen this video already on Sprhuman?“. Well actually it does seems like it but no, this is a second tribute to Muhammad Ali by Yasiin Bey (Mos Def) and Calliagraffitist Niels Shoe Meulman. However the tribute is part of the same Louis Vuitton campaign “Core Values”. Hit play.

Some credits to where they belong:

Agency : Ogilvy Paris
Managing Partner : Romain Lartigue
Creative Director : Kurt Novack
Art Director : Adrien Havet
Account Director : Dalila Joly
Art Buyer : Annette Hallum
Digital Producer : Talla Seck

Production House: Steam Films
Managing Partner: Jennifer Sykes
Executive Producer: Krista Marshall
Director: Stuart A. McIntyre
Producer: Paul Matthews
Cinematographer: Kris Belchevski
Camera Operators: Stuart Cameron, Claudio Manni, Luis Moreira

Editing: Posterboy
Executive Producer: Michelle Lee
Editor: Stephen Sora

Colour: Alter Ego
Executive Producer: Greg Edgar
Colourist: Wade Oldman

Online: Motor VFX
Flame Artist: Daniel Kelly

Music House: Apollo Studios
Executive Producers: Benedicte Luneau, Koo Abuali, Phillipe-Aubert Messier, Yan Dal Santo
Music: Mathieu Brault, Daenen Bramberger, Mike Wise
Singer: Michael Mooney,
Sound Design: Yan Dal Santo