Nike+ Turns the world into a video game

  • Categories:

    SNEAKERS

    VIDEO

    Date:

    02/07/2012

    Following last week’s release of Nike+ Basketball and Nike+ Training, Nike launches its new #GAMEONWORLD campaign with a film featuring “a video game world made real,” reflecting the way Nike+ combines sport with digital experience. Sport is the ultimate game, and athletes are the ultimate players.Measure your score against your self, against your friends, against the world. Check out the video, including cameos by Ving Rhames and LeBron James.