An interview with Nick Diamond
Probably, everybody knows the skateboard/streetwear brand Diamond Supply Co. One of the biggest streetwear brands in today’s scene. We found a nice interview with the man behind the brand, the man who started all this, Nick Diamond.
We’re here at Diamond’s new facility, can you talk a little bit about that? How it came about, how long it took and what your goals are with the space?
This is actually our first warehouse that we did on our own. We used to always drop-ship and ship from our manufacturers. We only did a little bit of shipping out of our old office. We were growing so much and wanted to do everything in-house on our own, so we got this big warehouse to basically have our own shipping facility and office. We built 7,000 sq-ft of offices in a 23,000 sq-ft warehouse and used the rest for shipping, and we also have a big mini ramp bowl to skate in. It’s nice to have everything in house: all our production people, warehouse people, sales, marketing, all under one roof. Before we were all scattered throughout different offices, people’s houses and around L.A. So now we’re like really up and running officially.
Have your goals changed since you started the brand?
My goals have changed a lot. Next year will be the 15th anniversary of Diamond Supply Co., and at first it was really just skate hardware and I only wanted to skate and have all of my friends skate for the same company – like a family. Obviously over the years, when you grow, things change. It’s still dope that we all skate, a lot of the people that work for us are old friends of mine so we have kept it quite family oriented after 15 years and that’s awesome.
Diamond was known as a hardware company. Obviously its gotten much bigger than that, but why did you start in hardware?
I started in hardware because I always wanted to start a brand. I’ve always been into clothes and skateboarding; I used to skate for companies and give them ideas and whenever I came up with any, it would always somehow become the best seller. They’d always be like thanks, but I’d never get anything for it. I was like I can do this shit on my own, but didn’t have the money to do anything. One day I was driving with my buddy and we were just talking about what we could change on a skateboard and then came up with an idea. Next thing you know we had this idea about making these bolts that would have two allen keys, one for the screw and then an allen key hole for the actual nut. I was like “fuck man, I’m gonna make these.” He was going to do it with me, but then he got his girlfriend pregnant and moved out to like Tahoe or something. I just never really heard from him again. It took me a few years to develop this bolt, but that was it.
This was just a part of the interview, read the rest here.