Brooklyn We Go Hard presents its SS12 collection in a cool video. BWGH is founded by two Parisian childhood friends that shared the same passions: fashion and photography. They claim to be more than just a simple brand. The BWGH label puts itself at the service of its artists in order to promote them. The selling of the clothing is combined with the exhibition of work of the photographers in concept stores and innovative galleries. It’s art that lives when worn. Cool concept, we like it.