For four decades, Lee Clow has created and shepherded the kind of advertising ideas that moves businesses and moves us emotionally. Dallas-based copywriter Jason Fox, equally moved by Lee Clow’s work, decided to channel Lee’s wisdom into 140-character tweets under the Twitter handle @leeclowsbeard. Now, with over 26,000 followers, the hugely successful Twitter feed has been transformed into a book — also titled leeclowsbeard. Spearheaded by Rob Schwartz and Bill Hornstein, The book is a must-read, artfully designed compilation of brilliant and inspirational tweets from Lee’s iconic beard.
“Lee Clow’s Beard started off as an experiment. A very small experiment,” said Fox, author of the book. “I wanted to provide bits of insight for fellow ad folks, almost like crumbs of inspiration. And since beards are natural repositories of crumbs, I thought of Lee and his iconic whiskers. He’s an ad legend everyone loves, so to have his facial hair act as the tweets’ source was a nice way to keep things on the lighter side of the snark meter.” Source